Brand Extension Into Apparel

Brand Extension Into Apparel

Brand extension into apparel, including sportswear, can work well if there is synergy with the ethos and market positioning of the parent brand.  It can also be a disaster if there is a mismatch in cultural associations, or if the new line does not live up to the high standards laid down by the parent. …

tech packs

Tech Packs

The second stage of our production process is Tech Packs. This takes all of the designs and details agreed in the Design Development stage and adapts them for industry standard sheets. This stage is one of the most crucial but is often overlooked. But don’t worry, we are here to help you understand more about…

Fabric and Trim Sourcing

Fabric and Trim Sourcing

The third stage of the Production Process that we work to is sourcing fabric and trims for your garments. Your designs will have been finalised and drawn up. It’s time to start getting the physical components of your garments together! We have a grand total of 11 folders full of fabric samples (and a range…

Design and Development graphic

Design Development

This is the first in a series of blog posts which will outline each section of our production process at Bridge and Stitch. Hopefully this will help you to understand a bit more about what we do and how we can help you. The first stage of the process is Design Development. This is where we…