planet over profit

Cracking Down on Sustainable Claims

Greenwashing – “where a company uses advertising and public messaging to appear more climate friendly and environmentally sustainable than it really is.” Whilst many companies do intentionally greenwash to distract consumers from the environmental harm they are causing, other companies are greenwashing unintentionally due to a lack of knowledge and understanding of the claims that they…

Gelsu hoodie

Client Story: Gelsu

Interview with Gavin Ellys, founder of Gelsu Sportswear Meet Gelsu Sportswear! We met with Gelsu sportswear founder Gavin Ellys to learn how he launched his own ethical sportswear brand specialising in stylish high-end quality UK-made garments born, designed, and made in England. The products handled during interview, are of high-quality and the heavy thick hoodie, very snug…