Brand Extension Into Apparel

Brand Extension Into Apparel

Brand extension into apparel, including sportswear, can work well if there is synergy with the ethos and market positioning of the parent brand.  It can also be a disaster if there is a mismatch in cultural associations, or if the new line does not live up to the high standards laid down by the parent. …

Tuck n Snug clothing brand - childrenswear

Tuck ‘n’ Snug Launch

Check out this new company that we have been working with that have recently unveiled their new products, just in time for Christmas. We are honoured to be working with them and appreciate their support. Annabel Anderson, Director at Tuck ‘n’ Snug, came up with this innovative product after she was constantly having to get…

Panda and Ping

Panda & Ping Autumn Launch!

It is exciting times for our client Pippa Millington, founder of the fabulous new childrenswear brand Panda & Ping… their new Autumn/Winter collection is launching tomorrow!! Panda & Ping was started by Pippa in 2014 after she become increasingly frustrated by the lack of fun stylish bed linen for children. “I was looking for something that my daughter…

Filtration face masks in their tins, by The Cambridge Mask Company

The Cambridge Mask Company

If you read last weeks blog, you will remember that Bridge & Stitch was part of some very exciting filming for one of our projects. We are thrilled to announce that we have been working with The Cambridge Mask Company, who have developed a fashionable range of air pollution masks. After moving to Beijing in 2011 as an…